Customers expect more in 2017. When we receive a product that looks sub par, the displeasure shows in your customer’s face. Parents are customers and they want regular updates and often to collaborate in the planning, whether it is through a committee or on an event.
Parents frequently offer expertise in areas and it is wise to accept their assistance. Several have professional backgrounds or studied relevant subjects in school. Welcoming their feedback and assistance with strategies and event planning is a good idea. But, most important is being familiar, aware and engaged of the ever-changing digital platforms and strategies. It is wise and essential for communication professionals and administrators to plan and to be up-to-date with digital strategies.
Examples of digital platforms include:
- Social Networks – Facebook, LinkedIn
- Microblogs – Mobile devices, such as Twitter and Instagram
- eNewsletters – Constant Contact, MailChimp
- Multimedia Hosting Sites – YouTube, Vimeo, Flickr and SoundCloud
Facebook continues to multiply its profits, quarter after quarter and SnapChat recently had one of the most lucrative IPOs in NASDAQ history. In fact, social media platforms borrowed a page from the Google AdWords and Sponsored Search playbook by boosting and promoting posts. Many social platforms, including Twitter and LinkedIn, offer advertising packages because they have a dedicated audience with members and businesses that are eager to promote their initiatives.
Advertising on social media platforms is convenient, but there are important nuances to know, so the promotion will be as targeted as possible and offer an extra boost to attract the ideal targets.
Paid advertising on social channels integrate well with inbound marketing, if planned accordingly. In other words, “the teaser campaign,” which is also referred to as “a call-to-action” needs to be well targeted. Users that are taken on a wild goose chase will close their browser quickly, so it is essential that an organization’s digital strategies are well planned and executed with a specific plan for measuring metrics.
Examples of digital marketing strategies include:
Facebook ad campaigns:
- Promoted Post
- Boosted Post
Twitter ad campaigns:
- Promoted Tweet
- Targeting by Keywords/Followers/Interests
LinkedIn ad campaign:
- Sponsored Updates