Brain Kaplan is a crisis communication specialist. He can help your organization or business develop a crisis communication plan ahead of time. Dealing with a crisis is never easy, but having a plan in place can mean being able to respond in a timely manner to the crisis. While it is impossible to plan for every situation, having a solid plan in place will minimize many adverse outcomes.
Below is a presentation from a recent New York State Association of Independent Schools (NYSAIS) Advancement Conference.
- Creating a crisis communications group to create a plan is essential
- Identify the audience the communication will be directed to. Everyone in the organization will be involved in planning for a crisis but different audiences will need different planning strategies
- Training a group of employees on how to respond quickly and effectively during a crisis is essential. Planning and practicing is similar to rehearsing for a play or as a sports team. The more time that goes in, the better off the production
Hiring a a crisis communication specialist with an understanding of how to develop a crisis plan will eliminate the panic and fear that freezes organizations during a crisis. While every crisis has its own challenges, a solid plan in place will be easier to implement than creating one from scratch during an incident.
Having a crisis management plan is critical. Knowing how to judge the situation and how to respond accordingly is essential. Sometimes the problem will be more inconsequential, and other times, it will be more serious and could have a huge effect on your community. Contact Brian Kaplan to discuss how your organization can start today developing your crisis communications plan.
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